Fullerton Southeast Industrial Area

This demonstration project explores the future role of the Southeast Industrial Area of Fullerton and more specifically how it may continue to provide the city with an important jobs base while at the same time improving its function and form to compete in the future global economy.

Beginning in 2003, the five North Orange County Cities (NOCC) of Brea, Fullerton, La Habra, Placentia and Yorba Linda undertook a cooperative effort to define a vision for transit in North Orange County. The project has received grant funding from Compass Blueprint, the Reduce Orange County Congestion (ROCC) program, and the Orange County Transportation Authority (OCTA) Go Local program to explore opportunities for transit-oriented development around an emerging high-capacity transit system.

Summary
Throughout Southern California, established industrial areas are experiencing a transition from their historical status as centers for manufacturing and distribution of goods to other forms of employment, and nonindustrial uses. Some portions of the Southeast Industrial Area in the City of Fullerton are undergoing such a transition.

This demonstration project explores the future role of this industrial area and more specifically how it may continue to provide the City with an important jobs base while at the same time improving its function and form to compete in the future global economy. The project is designed to achieve three overarching objectives:

• Evaluate and provide recommendations concerning the Southeast Industrial Area's (SIA) current and long-term role in the community, for input into the General Plan Update;
• Develop integrated land use and transit strategies based on OCTA plans for expansion of transit services:
• Provide implementation goals, principles and policies for managing and directing incremental growth in the SIA.